I am Ashutosh Kanaiyalal Aggarwal. We did a commercial development here named SP Square, located at New Maninagar Cross Road. Earlier, we hoped that a good apparel market and a big brand from the electronics market would do well here. When we talked, Aesthetic Arc proposed two brands: Croma and Zudio. After the first meeting, they took interior and exterior photos of the building and layout plans. All communication with the brands was handled very well by Aesthetic Arc. After the brand representatives visited the location, they liked it. We then sat down to finalize the deal with the brands, and the role played by Aesthetic Arc as a mediator was excellent. They explained things clearly by bringing us and the brands together, helping us understand what the brands wanted and ensuring the brands understood what was important to us. The deal was finalized after commercial negotiations, and Aesthetic Arc handled the liaising and paperwork efficiently. Their team coordinated well in the legal documentation process, making everything smooth between us as developers and the brand. One thing that stood out about Aesthetic Arc was their transparency. They always communicated upfront, never hiding anything from the brands or from us. If there were any clarifications needed, they made sure everything was clear, ensuring open communication between us and the brand.